This research investigates the effects of outcome expectations of social entrepreneurship, social responsibility, perceived peers’ social awareness, digital literacy, and perceived social support on social entrepreneurial intentions, as well as the moderation effects of entrepreneurial creativity on these relationships. After gathering 303 valid responses of Taiwanese students by adopting the quantitative survey method, an exploratory factor analysis and a multiple regression model were conducted to evaluate the factor structure and the direct effects on social entrepreneurial intentions respectively. Results of multiple regression displayed that perceived peers’ social awareness, digital literacy, and perceived social support positively affected social entrepreneurial intentions. Moreover, through utilising the PROCESS macro for SPSS, results indicated that entrepreneurial creativity positively moderates the effects of outcome expectations of social entrepreneurship, social responsibility, digital literacy, and perceived social support on social entrepreneurial intentions. This research offers practical insights to educators and governments for encouraging students to engage in social entrepreneurship.

Authors:
Ching Yin Ip, Fu Jen Catholic University, Taiwan

About the Presenter(s)
Dr. Ching Yin Ip is an Assistant Professor at the Department of Advertising and Public Relations, Fu Jen Catholic University, Taiwan. His research interests focus on corporate communication, entrepreneurial intentions, and social entrepreneurship.

Connect on ResearchGate
https://www.researchgate.net/profile/Ching-Yin-Ip

Additional website of interest
https://scholar.google.com.tw/citations?hl=zh-TW&user=Cy2SGpsAAAAJ

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